What is AI Search Share of Voice?
AI search share of voice is the share of AI-generated or AI-mediated search-style answers in your category that reference your brand versus competitors — including answers that blend retrieval with model reasoning. It is broader than classic web search impressions because many answers never produce a click. For B2B, it indicates whether committees see your name when they ask discovery questions in tools that summarize or recommend vendors.
Why it matters for B2B
B2B research is split across Google, ChatGPT, and enterprise copilots. Share of voice in AI-mediated answers shows whether you appear in those blended results where no single “rank” exists — helping prioritize analyst mentions, comparison pages, and narrative consistency across channels.